I did some research and have been able to figure out the following information. Keep in mind folks that the internet is a big array of information and if you look long enough you will find information that fits what you want it to say. I have tried to weed through all of it in order to attempt to find the truth.
If you go to your company page and post a status update you may find this new little blue word... "Promote" This is kind of like a facebook ad that gets forced into the feed of the people who "like" your page.
Here is the specifics, when you like the page of a business all of there status updates show in your feed. You can choose to hide those, or unlike the page, or just ignore your information. We all know that we ignore junk that shows up in our feeds. Plus with the new timeline and different ways to view your feed you may not see the status updates of the pages you have "Liked".
So if you choose to promote your status update you will have to pay a fee, and facebook will make sure that your promoted posts are not ignored. It will even make sure that if one of your watchers likes your post that the post may also show up in their friends feeds so that they can like your page too!
The fee is based on a variety of things frequency, etc, etc, etc, but you will pay a fee.
However you can always just keep doing what you are doing, without a fee, and hope that enough of the people that like your page keep watching for your updates.
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